•••••
The foundation of every brand is its community.
The Creshiem Group helps brands build and renew sacred bonds with their community.
Capabilities & Approach
•••••
The Creshiem Group is a consultancy with 30 years of experience navigating complex broad-reach advertising, direct communications, public affairs, advocacy, marketing, crisis management, and reputation-building issues. We work with clients to create community connections designed to elevate and protect reputation, navigate and manage uncertainty, and bridge gaps between potential or existing clients, customers, or constituencies—our work centers on meaningfully engaging communities through research, measurement efficacy, data, and AI.
Client Experience
•••••
The Creshiem Group has a range of client experiences leading national initiatives and campaigns on behalf of the U.S. Army and the U.S. Army Reserve, the W.K. Kellogg Foundation, the National Education Association, and The Center for Medicare and Medicaid Services.
Key reputation, branding, and crisis clients have included Pew Research Center, Scholastic, United Healthcare, WellStar Health Systems, Sesame Place, Chuck E. Cheese, Diversified Search, Cherokee Brands, Papa John’s, Vanguard, and Medtronic Foundation.
Our people are your people.
•••••
You’re most successful when you reach your community where they are. Our diverse team of senior strategists brings decades of experience serving a variety of non-profit, legal, corporate, and business sectors, including healthcare, consumer, development, construction, defense, technology, and education clients.
-
Principal, The Creshiem Group
Emil Hill is a seasoned strategic communications consultant with over 20 years of experience. Currently a Principal at The Creshiem Group, Emil helps clients navigate complex public affairs, advocacy, marketing, crisis management, and reputation-building issues. He has worked across sectors such as non-profit, defense, education, consumer, finance, and healthcare. Most recently, he served as the Senior Vice President of Communications Government Programs at UnitedHealth Group, where he supported the company's mission to help people live healthier lives and make the health system work better for everyone. Emil is passionate about advancing social justice and equity and is a national trustee or advisor for several organizations promoting these causes. Emil holds a BA from Morehouse College.
-
Catrell Brown is currently a senior consultant at the Cresheim Group. As a purpose-driven executive, she has a wealth of experience leading high-impact teams, developing successful communications strategies and campaigns, and serving as a trusted advisor to clients. Catrell has spearheaded senior-level communications across Capitol Hill, global communications agencies, the Obama Administration, and the association and non-profit sectors. In 2023, she launched Brown Social Impact, which uses the power of communications to drive positive change in communities. She is a graduate of Columbia University and SOAS, University of London.
-
Imani Greene supports The Chresiam Group by designing culturally sensitive paid media campaigns that drive behavior change and produce measurable results. She specializes in fostering thoughtful and respectful conversations between brands and their audiences, using credible media publishers as catalysts. Her campaign work has reached billions of people, on thousands of platforms and in dozens of languages. Imani has enjoyed a twenty-year career at such global firms as Ogilvy, McCann-Erickson and Saatchi & Saatchi. She is versed in every medium but is at her best when orchestrating campaigns that combine the might of multiple platforms, partners and placements to drive brand success.
Imani currently sits on the Boards of Directors of the Washington D.C. Advertising Club, Hirshhorn Museum and Sculpture Garden/Smithsonian and the Hip-Hop Public Health. She is also a member of Leadership Greater Washington and Zeta Phi Beta Sorority. Imani has a Bachelor's Degree in Mass Media Arts from Hampton University and a Masters in Business Administration from the University of Maryland. Her personal passion is advancing the appreciation of African-American Fine Art, and she is the co- founder of Hampton Art Lovers which celebrates historic Black artists, while supporting patronage of contemporary work.
-
Manoucheka Attime is currently a senior consultant at the Cresheim Group. She is an accomplished chief communications strategist with a proven track record of more than 15 years in the field. As a visionary leader and adept communicator, she has consistently driven organizations to success through effective communication strategies, brand development, and crisis management. Over the course of her career, she has held pivotal roles in a series of high-profile organizations, where she has honed her skills in crafting compelling narratives, managing media relations, and building strong brand identities. She is a former aide to Senator Dianne Feinstein and has worked with a number of clients over the years including U.S. Army, Bank of America and W.K. Kellogg Foundation to name a few.
-
Dr. Gail C. Christopher is the subject matter expert for Creshiem Group. She is one of the nation’s most prominent advocates for facilitating racial healing, addressing racial disparities, and uprooting the false belief in a hierarchy of human values, which has fueled racism throughout the United States since the birth of America. Her powerful advocacy is the foundation for more than 600 speeches, articles, presentations, and three books over the last four decades. Her print and broadcast media appearances and credits include The Washington Post, Los Angeles Times, National Journal, Essence, This Week with “George Stephanopoulos,” “Good Morning America,” “The Oprah Winfrey Show,” PBS NewsHour, National Public Radio, and documentaries on PBS and CBS. She is currently executive director of the National Collaborative for Health Equity.
An award-winning social change agent, Dr. Christopher is widely acclaimed for pioneering work to infuse holistic health and diversity concepts into public health programs and policies.
As a Senior Advisor and Vice President at the W.K. Kellogg Foundation (WKKF), she was the driving force behind the foundation’s America Healing initiative that invested more than $200 million in organizations working to heal racial divides and eradicate structural bias in their communities. Subsequently, Dr. Christopher created and led WKKF’s Truth, Racial Healing, and Transformation (TRHT) initiative. This unprecedented, multi-sector framework applies the globally recognized Truth and Reconciliation process to address racial injustices in communities nationwide.
-
Kim Hutchinson Williams is currently a senior consultant at the Cresheim Group. She is a design executive with deep roots in creative direction and user experience design leadership. She led senior clients in global advertising, marketing, and public relations at Ogilvy and Weber Shandwick. Kim has also orchestrated design systems and rebranding teams to pioneer innovations at eBay and Indeed. She has also helped the world’s largest social media companies craft global experiences (Twitter), designed for privacy, security, and consumer trust (Instagram), and made a payment platform responsible for 98% of revenue intake easier for advertisers to use (Meta). Kim leads global teams of designers (product and brand), design technologists, content strategists, writers, design ops, and UX researchers to craft experiences that are human, empathetic, hopeful, and trusted. Kim's expertise synthesizes a brand's vision, user experience, and technology to drive business outcomes through deep connections with their communities.
-
Brian Woolfolk is a senior consultant at the Creshiem Group with over 30 years of policy, communications and investigations experience. He represents a broad array of clients with matters before Congress, federal agencies, and state and local governments. Brian also represents clients involved in high profile crisis management events.
Mr. Woolfolk has extensive experience in tech policy, healthcare, development financial services, and sustainability issues. He has designed and managed multiple coalitions throughout his career.
Prior to his tenure in private practice, Brian served as a Democratic counsel on the U.S. House Judiciary Committee and advised members and staff on constitutional, civil rights, environmental, antitrust, criminal justice and investigative issues. Brian also served as legislative counsel to Congressman Robert C. (Bobby) Scott of Virginia, currently the Ranking Member of the House Education and Workforce Committee.
Brian has a B.A. in Criminal Justice from the University of Maryland and a J.D. from William & Mary Law School. Brian currently serves as a Member of the William and Mary Board of Visitors (Trustees).
-
Ken Sain is a senior consultant at the Creshiem Group. He is a results-oriented strategic communications professional with more than 20 years of experience in the design, implementation and evaluation of effective, strategic and integrated communications. Ken has across various client sectors including philanthropy, corporate, nonprofit and governments.
He is a creative problem solver known for a common- sense approach to challenges, motivating and developing people and teams in complex, highly charged and rapidly changing environments. He has led strategic communications accounts for the W.K. Kellogg Foundation and previously served as in-house senior counsel and speechwriter for Her Highness Sheikah Moza bint Nasser, chairperson of the Education Above All Foundation and the Qatar Foundation in Doha, Qatar. Other clients include the XQ Institute, Bloomberg Philanthropies, National Black Child Development Institute (NBCDI), U.S. Army Educational Outreach Program (AEOP), YoungArts Foundation, the American Society of Human Genetics and Accountable.US.
Ken has also led initiatives for the U.S. Department of Health and Human Services’ Centers for Medicare and Medicaid Services (CMS), the American Lung Association and the American Heart Association. He was also the vice president of program partnerships for PowerUp: Bridging the Digital Divide.
An appointee of the Clinton administration, Ken was a special assistant to the U.S. Secretary of Housing and Urban Development (HUD) and the U.S. Secretary of Labor and began his career on Capitol Hill as a legislative assistant to former Vice President and U.S. Senator Al Gore (TN). During his federal service, he worked on several social issues including Empowerment Zones and Enterprise Communities, affordable housing, livable wages and economic development.
-
Michael K. Frisby is a senior consultant for the Creshiem Group. He is an award-winning journalist and media strategist who counsels clients on marketing, crisis communications, media affairs, political strategy, messaging, litigation communications, and minority outreach.
In 2003, Mr. Frisby started his firm, Frisby & Associates, after spending four years at Porter Novelli Washington as a Senior Vice President and Director of the Public Strategies & Outreach Practice. For more than two decades, Mr. Frisby represented the Federal Home Loan Bank of San Francisco and the AFL-CIO Housing Investment Trust. His firm’s clients have included AAHomecare, the Scooter Store, the National Collaborative for Health Equity, the National Association of Real Estate Brokers, STEM Global Action, the Jane Bancroft Robinson Foundation, the Joint Center Health Policy Institute, and the W.K. Kellogg Foundation.
Before becoming a public relations executive, Mr. Frisby had a distinguished 22-year career as a journalist. He spent six years as the White House Correspondent for The Wall Street Journal and has covered four presidential elections, Congress, and the White House. In 1998, the White House Correspondents Association awarded Mr. Frisby the Aldo Beckman Award for outstanding coverage of the presidency.
-
Steve is currently a senior consultant at the Cresheim Group focused on clean energy, advanced transportation and infrastructure projects. He also serves as a Senior Consultant to the US Department of Energy’s Loan Programs Office. Steve has developed and managed enterprises focused on energy, transportation, economic development, and educational opportunity for over 25 years. For the last decade, he has led businesses in the transportation and energy efficiency arenas and promoted policy progress in these sectors.